Export to BPMN2 function.
BPMN can be a little daunting for people who are not familiar with it. -though it's dead logical- people don't pick up tools they are scared of. It's a sure step up from Mindmup (e.g.: conditional workflows, triggered automation etc...). But Mindmup could fill the gap for junior collaborators! Colleagues around the company could be invited to write out basic process maps using Mindmup (with freedom to append notes and images or URLs); the maps would then be exported into BPMN2 by quality / business process managers to refine them and integrate them to IT systems. All of this originated by one person who was more confident with Mindmup than a true BPMN editor. Great for logistics planning or cross-department workflows for instance.